Shakespeare’s England has announced the launch of a new, free, augmented reality App that will bring the account of William Shakespeare’s New Place in Stratford-upon-Avon to life. The innovational 'AR experience' will transport the user back in time to uncover the story of Shakespeare with the Bard himself as the personal guide. Its part of a government-funded project to attract people to 12 of England’s most historic towns and cities.
Helen Peters, Chief Executive at Shakespeare’s England, the Destination Management Organisation for Warwickshire said, “Stratford-upon-Avon is renowned worldwide as Shakespeare’s home town, so it is natural that the town and region are often seen in a traditional heritage context. This project enables us to show a more modern face and offer people in this digital age an exciting new way to explore history from a fresh perspective. In a rapidly changing and competitive tourist environment, the use of AR technology will help us attract new audiences and present return visitors with the opportunity of a new kind of experience. We wish to thank the Discover England Fund for their investment and making this project possible.”
The app ‘England’s Historic Cities’ is available to download for free in Google Play and on the Apple Store at the links below.